From Niches to Riches: The Anatomy of the Long Tail
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From Niches to Riches: Anatomy of the Long Tail
Abstract: Dozens of markets of all types are in the early stages of a revolution as the Internet and related technologies vastly expand the variety of products that can be produced, promoted and purchased. Although this revolution is based on a simple set of economic and technological drivers, the authors argue that its implications are far-reaching for managers, consumers and the economy as a ...
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تاریخ انتشار 2006